Private educational istitutions in Turkey promotes scholarship exams in March. We’ve planned a digital campaign for one of the most respected educational institution, Private Evrensel Schools. With the help of few conventional outdoor units, our aim was to get scholarship exam applications as many as we can get online. We used Google Adwords ads in order to get forms. We have splitted our budget in order to first, defend our brand name, bid on generic KW’s and then get registrations for our competitors which spends most of their money in outdoors. At the end of the campaign 1600 students registered for the exam.


First we made a form based landing page since school’s website were not responsive.
So that we prevented missing registrations from mobile traffic which were 60% along the campaing. Implementing our data to school’s database helped school to see how many forms have been registered or how many student were coming to the exam.

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