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Campaign aim was to reach the target audience and encourage them to experience the Bajaj bikes. Campaign took 4 months.
Campaign was built on a many prices. 25 people have been taken to an adventurous India trip, 50 has won the Turkey tour price, and 500 people had many surprises.
People have registered via a special Facebook application, campaign announcements were made on social and digital media.
The campaign was a first in Turkish motorcycle industry. The result was over 3,000 motor enthusiasts had a chance to test Bajaj motorcycles.
Campaing announcements were mostly made on social media channels. Registrations have been took over a special facebook application, thus applications were shared instantly with the customer.
Eğlenceyi ve sürüş keyfini bir arada yaşa! Eğlencede Hız Kesme Yola İmzanı At!
Bajaj Türkiye (@bajajmotorturkiye)’in paylaştığı bir gönderi ()
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