After the terror attacks that took place in Ankara, people were not willing to go out and continue their daily life at the time. The campaign aimed to encourage people to go out and continue their lives, in order to give retail industry a boost. Campaign took place between May 6th and June 6th. Campaign kept its promise and give a boost to a stopped economy, with enormous participation. In the end, 43 lucky people won an automobile.


Micro site is designed to introduce the campaign. The site received 127,000 unique visitors between campaign dates. Most of the traffic came from Ankara location and visitors were mostly between 25-34 ages.


In order to support the campaign with an organic touch and increase the reach, we’ve planned and created a native content which was published on Native content has been read by 55,000 unique person.

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